Legally Femtech

Breaking Taboos in Women's Sexual Wellness with ZaZaZu CEO Jingjin Liu

Bethany Corbin Season 1 Episode 14

In this episode, Bethany Corbin and Jingjin Liu discuss: 

  • How to build inner confidence in order to ask for more 
  • Why there needs to be more conversations on sex and tech 
  • How broad the range of sex tech is
  • How we can promote education on sexual wellness 


Key Takeaways: 

  • If women are not even able to ask for pleasure in the bedroom, how will they be able to ask for a promotion or a salary increase? If we are able to help women build inner confidence from a much deeper level, they will be able to ask for more. 
  • The world needs more discussion around sex and sex tech. If we continue to associate it with stigma and taboo then we’re not going to get the products and solutions out there where they could empower a lot of women. 
  • The promotion of sexual wellness starts with educating the masses and encouraging a mindset shift around sex and technology. Sex tech isn’t only about sex, it deals with everything around it. This includes enhancing the sexual experience of couples, healing from sexual trauma, and how to use technology to defend one’s self in emergency situations. 
  • The more women start businesses or join companies that are in the femtech space, the more voices they'll have in the industry. Every person in the industry, whether an employee or founder, is an advocate. Having more and more advocates creates a ripple effect in our communities. 


“Women’s bodies need to be treated differently than men. Sex tech generally is designed to enhance sexuality. The really exciting part of sex tech is really not about that. It’s really about humanity, it’s about connection.” - Jingjin Liu


Connect with Jingjin Liu: 

LinkedIn: https://www.linkedin.com/in/jingjin-liu/ 

Website: https://zazazu.vip/ 



Connect with Bethany Corbin: 

Website: https://nixongwiltlaw.com/  

Podcast: https://nixongwiltlaw.com/podcast-legally-femtech 

LinkedIn: https://www.linkedin.com/in/bethanycorbin