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Legally Femtech
The Legally Femtech podcast, sponsored by Nixon Gwilt Law, empowers femtech companies, creators, investors, and users to revolutionize women's health by providing practical, legal, and ethical insights into the healthcare startup community. Your host, Bethany Corbin, is a healthcare innovation and femtech attorney with almost a decade of experience. She is on a mission to help thought-leading companies disrupt and transform the global women's health sector. In each episode, Bethany discusses critical issues that impact women's health and offers invaluable tips for entrepreneurs looking to launch their own femtech products. With an exciting lineup of international guest speakers, Legally Femtech delves into the lifecycle of digital health startups - from idea conception to product design to fundraising, scaling, and exiting (and all of the legal considerations in between!). Tune in every other Wednesday for new episodes!
Legally Femtech
How to Tell Your FemTech Startup's Story to Investors with OCON Healthcare CEO Keren Leshem
In this episode, Bethany Corbin and Keren Leshem discuss:
- Why you need to know your investor audience
- Why investment is a two-way street
- How to develop your story and pitch
- How to Communicate with investors and your team
Key Takeaways:
- Know your audience. Know exactly who to go to, when you need to raise your funds, how much you're raising, how much you're going to raise now and in the future, and what your milestones are. It’s super important to think of this from start to finish.
- When you meet with an investor, ask them questions about who they’ve invested in, what stages they’ve invested in, or how much money is their check size. Based on their answers to these questions, you can know whether you are a good fit for each other or not. Remember that investment is a two-way street.
- Make sure that your story flows. It has to be short, concise, and full of information but without too much detail. Take note of repeating questions and make them part of your pitch. Adjust your pitch for Zoom meetings to keep people interested.
- Once you do get an investor on board, celebrate that win. Communicate the investment to your team and communicate back to the investor about the program and about the progress you are making. Don’t wait for them to ask for updates.
“Success in women's health, regardless of what the company does, is success for all of us” - Keren Leshem
Connect with Keren Leshem:
Website: https://oconmed.com/
LinkedIn: https://www.linkedin.com/in/keren-leshem-b67908a/
Connect with Bethany Corbin:
Website: https://nixongwiltlaw.com/